Part

Audience and analytics

You might say: viewers, stats, YouTube Studio

The people who watch, and the numbers that describe what they did: how often the video was shown, clicked, watched and returned to.

What it does: Tells you which part of the video failed, so you fix the right thing.
Ask: Did they not click, not stay, or not come back?
Trouble: You look only at views, which mixes every cause together.

What to look for

Impressions: How many times the thumbnail was shown to viewers.
Click-through rate: The share of impressions that became views.
Audience retention: A graph of the share of viewers still watching at each moment.
Average view duration: How long a view lasts on average, also given as a percentage of the video.
Returning viewers: Viewers who watched your channel before and came back in the period.
Monetisation: Ways the audience pays for the work: a share of ad revenue, sponsorships, memberships and fan funding, your own products, and affiliate links.
Discovery loop: Viewers click and watch; the recommendation system learns they liked it and shows it to more people like them; more of them click and watch.
Audience saturation: A video reaches its most interested viewers first.

YouTube Blog, Stop guessing, start growing: Master these 4 metrics, YouTube Analytics and understanding your audienceCTR measures how often viewers click on your video after seeing its thumbnail and title (an impression).
Rene Ritchie, Rene’s Top Five on YouTube: August 17, 2023 Edition, Audience tab and Returning Viewersget a list of your videos sorted by Returning Viewers, along with columns for New Viewers, Unique Viewers, and Average Views Per Viewer.

teardown-apply: hold "Audience and analytics" (audience) from the teardown at https://teardownatlas.com/content-creation/ against my project

Paste it into a coding agent that has the teardown skills.

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