Measure

Average view duration

You might say: AVD, average percentage viewed, watch time

How long a view lasts on average, also given as a percentage of the video. Watch time is views × average view duration.

What it does

Summarises the whole retention curve in one number.

Ask

Did viewers get most of the way through?

Trouble

A long video with a short AVD: the length is not earning its keep.

What to look for

1. Average duration and percentage viewed
2. Watch time summarized from views and duration

Sources

1. YouTube Blog, YouTube Now: Why We Focus on Watch Time, Average view duration and watch timeImprovements in the stats we measure, such as average view duration, provide a solid indication that the videos we are recommending throughout the site are even more engaging.
2. YouTube Blog, Stop guessing, start growing: Master these 4 metrics, Viewer Retention and analyticsThis metric shows you at what points viewers are watching (and dropping off) from your video. You'll see a graph illustrating the percentage of your audience still watching at each moment of your video.

Use it on your project

teardown-apply: hold "Average view duration" (avd) from the teardown at https://teardownatlas.com/content-creation/ against my project

Paste it into a coding agent that has the teardown skills.

An AI agent wrote this map with the teardown skill. It can contain errors: check the sources before you rely on a part. About and legal