Process
Monetisation
You might say: making money, revenue, YPP
Ways the audience pays for the work: a share of ad revenue, sponsorships, memberships and fan funding, your own products, and affiliate links.
- What it does
- Pays for the time and kit that the next videos need.
- Ask
- Which income depends least on any single video?
- Typical
- YouTube ad share: 1,000 subscribers plus 4,000 long-form watch hours in 12 months or 10 million Shorts views in 90 days; creator gets 55% (long-form) or 45% (Shorts pool)
- Trouble
- All income from one source, or sponsors that do not fit the audience.
Catalogue: Type
- Ad revenue share: YouTube pays 55% of net long-form ad revenue and 45% of your share of the Shorts pool.
- Sponsorships: A brand pays for a mention or a segment. On YouTube you tick the paid-promotion box, which adds a disclosure label.
- Memberships and fan funding: Viewers pay monthly or tip; YouTube passes on 70%. Open from 500 subscribers in some countries.
- Your own products: Courses, merchandise, software or services you sell.
- Affiliate links: A commission when a viewer buys through your link; brands set the rate.
Sources
- YouTube Help, Choose how you want to monetize, Channel thresholds and monetization features
Fan funding features range from channel memberships to Super Chat, Super Stickers, and Super Thanks.
- YouTube Help, YouTube partner earnings overview, Revenue share rates
If a partner turns on Watch Page Ads by reviewing and accepting the Watch Page Monetization Module, YouTube will pay them 55% of net revenues from ads displayed or streamed on their public videos on their content Watch Page.
- YouTube Help, YouTube Shorts monetization policies, How ad revenue sharing works for Shorts
Monetizing creators will keep 45% of their allocated revenue, regardless if music was used or not.
Use it on your project
teardown-apply: hold "Monetisation" (monetisation) from the teardown at https://teardownatlas.com/content-creation/ against my project
Paste it into a coding agent that has the teardown skills.
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