Measure

Click-through rate

You might say: CTR, impressions CTR

The share of impressions that became views. YouTube says half of all channels and videos have an impressions CTR between 2% and 10%.

What it does

Scores the packaging against everything else on the viewer’s screen.

Ask

Is CTR low everywhere, or only in one traffic source?

Typical

2–10% for half of channels (YouTube); falls as a video reaches broader audiences

Trouble

Low CTR from browse features while search CTR is fine: the package does not sell to casual viewers.

What to look for

1. Impressions and views compared as a share
2. Low browse CTR beside fine search CTR

Pattern

Funnel

Sources

1. YouTube Help, Impressions & click-through-rate FAQs, Competition and CTR by audience breadthImpressions click-through rate measures how often viewers watched a video after seeing a registered impression on YouTube.

Use it on your project

teardown-apply: hold "Click-through rate" (ctr) from the teardown at https://teardownatlas.com/content-creation/ against my project

Paste it into a coding agent that has the teardown skills.

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