Measure

Returning viewers

You might say: regulars, repeat viewers, true fans

Viewers who watched your channel before and came back in the period. YouTube also groups viewers as new, casual and regular; none of these is the same as subscribers.

What it does
Shows whether the channel is building an audience or renting one each time.
Ask
Are more of last month’s viewers coming back?
Trouble
Views from new viewers only: each video starts from zero.

What to look for

  1. New, casual and regular viewer groups
  2. A count of viewers who came back
  3. Views from new viewers only

Sources

  1. Rene Ritchie, Rene’s Top Five on YouTube: August 17, 2023 Edition, Audience tab sorted by Returning Viewersget a list of your videos sorted by Returning Viewers, along with columns for New Viewers, Unique Viewers, and Average Views Per Viewer.

Use it on your project

teardown-apply: hold "Returning viewers" (returning-viewers) from the teardown at https://teardownatlas.com/content-creation/ against my project

Paste it into a coding agent that has the teardown skills.

An AI agent wrote this map with the teardown skill. It can contain errors: check the sources before you rely on a part. About and legal