Concept
Pattern interrupt
You might say: visual change, punch-in, keeping it moving
A change on screen that resets attention: a zoom, a new angle, B-roll, a graphic or a sound.
- What it does
- Renews attention before it drifts in long talking stretches.
- Ask
- When did the screen last change?
- Trouble
- Changes so frequent that the content gets lost.
What to look for
- A graphic or sound that resets attention
- Changes so frequent that the content gets lost
Sources
- TikTok for Business, Video Advertising Guide for Small Businesses, Best practices: first three seconds, quick cuts, angles and text animations
Use quick cuts and varied angles
Use it on your project
teardown-apply: hold "Pattern interrupt" (pattern-interrupt) from the teardown at https://teardownatlas.com/content-creation/ against my project
Paste it into a coding agent that has the teardown skills.
An AI agent wrote this map with the teardown skill. It can contain errors: check the sources before you rely on a part. About and legal