Concept

Niche

You might say: audience, who it’s for, target viewer

A repeatable territory of topic and audience, so each video makes a related promise to a recognisable group. Kevin Kelly’s “1,000 true fans” is one way to size it.

What it does

Lets one video lead to the next: viewers who liked this one want the next one too.

Ask

Who comes back for the next video, and what do they come back for?

Typical

Kelly: about 1,000 true fans at about $100 a year each can support one creator; the number moves with price and costs

Trouble

Each video finds a different audience, and returning viewers stay flat.

Connections

• Measured by: Returning viewers

Sources

1. Kevin Kelly, 1,000 True Fans, definition, $100-per-fan example and caveatsA true fan is defined as a fan that will buy anything you produce.

Use it on your project

teardown-apply: hold "Niche" (niche) from the teardown at https://teardownatlas.com/content-creation/ against my project

Paste it into a coding agent that has the teardown skills.

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