Knob

Export settings

You might say: render settings, codec, bitrate

The file format the editor writes: container, codec, frame size, frame rate, bitrate and audio. Keep the frame rate you recorded. Each platform publishes its own limits and re-encodes the upload.

What it does

Gives the platform a clean source so its re-encode looks as good as possible.

Ask

Does the file match the platform’s recommended settings?

Trouble

Blocky video after upload, wrong frame size, or audio out of sync.

Catalogue: Platform

• YouTube: Container: MP4; Video codec: H.264 High, closed GOP; Frame size: 1920×1080; Frame rate: as recorded; Bitrate: 8 Mbps (12 at high fps); Audio / limits: AAC-LC or Opus, 48 kHz.
• TikTok (ad spec): Frame size: ≥ 540×960 at 9:16; Bitrate: ≥ 516 kbps; Audio / limits: ≤ 500 MB, ≤ 10 min. Other fields are not on the opened spec page.
• Instagram Reels: Frame size: 9:16 (1080×1920 usual); Audio / limits: with sound. Other fields are not on the opened spec page.
• LinkedIn: Frame size: 256×144 to 4096×2304; Frame rate: 10–60 fps; Audio / limits: ≤ 5 GB, ≤ 15 min. Other fields are not on the opened spec page.
• X (web): Frame size: ≤ 1920×1200; tall ≤ 1200×1900; Frame rate: ≤ 40 fps; Bitrate: ≤ 25 Mbps. Other fields are not on the opened spec page.

Sources

1. YouTube Help, Recommended upload encoding settings, Container, codec, bitrate and audio settingsContent should be encoded and uploaded in the same frame rate it was recorded.
2. TikTok Ads Manager, TikTok Auction In-Feed Ads, Non-Spark in-feed ad specificationsVertical (recommended): 9:16, more than or equal to 540*960px.
3. X Help Center, How to share and watch videos on X, Web video upload requirementsIf you aren't subscribed to X Premium, you can still upload videos up to 140 seconds long with a maximum file size of 512MB.

Use it on your project

teardown-apply: hold "Export settings" (export-settings) from the teardown at https://teardownatlas.com/content-creation/ against my project

Paste it into a coding agent that has the teardown skills.

An AI agent wrote this map with the teardown skill. It can contain errors: check the sources before you rely on a part. About and legal