Part
Captions
You might say: subtitles, burned-in text, CC
The spoken words as text. Open captions are burned into the picture and styled; closed captions are a separate track viewers turn on.
- What it does
- Serves viewers with the sound off, deaf and hard-of-hearing viewers, and anyone in a second language.
- Ask
- Can a viewer with the sound off follow the whole video?
- Trouble
- Captions under the app’s buttons, out of sync, or too fast to read.
What to look for
- Open text burned into the picture
- Closed captions on a separate track
Catalogue: Style
- One word at a time: Large words that pop on as they are spoken, with the key word highlighted. Common on Shorts.
- Phrase lines: Short phrases of a few words, easier to read at a natural pace.
- Closed captions (CC): A separate subtitle track (e.g. SRT) that viewers can turn on; also read by platforms.
Sources
- Verizon Media and Publicis Media, The Relationship of Video, Sound, Captions, and Everything Under the Sun, Sound-off design and overlaid text
Captions provide consumers an alternative to sound and are becoming expected.
- YouGov, Most American Adults Under 30 Prefer Watching TV with Subtitles, 2023 survey
young adults are especially likely to favor subtitles
Use it on your project
teardown-apply: hold "Captions" (captions) from the teardown at https://teardownatlas.com/content-creation/ against my project
Paste it into a coding agent that has the teardown skills.
An AI agent wrote this map with the teardown skill. It can contain errors: check the sources before you rely on a part. About and legal