Measure

Loudness

You might say: LUFS, volume, loudness normalisation

Average perceived loudness over the whole video, measured in LUFS. Many players turn louder videos down to a reference level, so a level near it keeps your dynamics. YouTube’s −14 LUFS is a playback reference, not an upload rule.

What it does
Keeps your video as loud as the next one in the feed, without distortion.
Ask
What is the integrated loudness, and is the true peak below −1 dBTP?
Typical
YouTube and Spotify play back near −14 LUFS; Apple Podcasts −16 ±1; streaming targets vary; broadcast −23 (EBU R 128) or −24 (ATSC A/85)
Trouble
Your video sounds quieter than the one before it, or loud parts distort.

What to look for

  1. An integrated loudness reading in LUFS
  2. Playback level matching the next video
  3. Distortion in loud parts

Catalogue: Target

Sources

  1. Ian Shepherd, YouTube Changes Loudness Reference to -14 LUFS, 2019 playback referenceYouTube quietly changed their playback reference level to -14 LUFS.
  2. EBU R 128, Loudness Normalisation and Permitted Maximum Level of Audio Signals, p. 4The EBU uses ‘LUFS’ which is compliant with international naming conventions.

Use it on your project

teardown-apply: hold "Loudness" (loudness) from the teardown at https://teardownatlas.com/content-creation/ against my project

Paste it into a coding agent that has the teardown skills.

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