Knob

Focal point

You might say: subject, main image, face

The one subject the eye lands on: a face with an emotion, an object or an action. YouTube suggests the rule of thirds and warns against busy compositions.

What it does

Makes the promise readable in a fraction of a second.

Ask

Where does the eye go first, and is that the point of the video?

Trouble

The eye wanders between three things of the same size.

What to look for

1. One face, object or action drawing the eye first
2. The eye wandering between equal subjects

Sources

1. Paddy Galloway, The most sought-after YouTube consultant on the planet, 13:00–19:48What is actually being shown in the thumbnail is so much more important than the design.

Use it on your project

teardown-apply: hold "Focal point" (focal-point) from the teardown at https://teardownatlas.com/content-creation/ against my project

Paste it into a coding agent that has the teardown skills.

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