Process
Distribution
You might say: publishing, posting, getting views
Getting the video to people: the platform’s recommendations, metadata, timing, versions for other platforms, collaborations and the comment section.
- What it does
- Decides who sees the video after it exists.
- Ask
- Where will this reach the right viewers, and in what shape?
- Trouble
- A good video with no impressions, or posted once to one platform and forgotten.
Parts
- Recommendation system: The software that picks which videos each viewer sees.
- Metadata: The text around the video: title, description, chapters, tags and hashtags.
- Upload cadence: How often and when you publish.
- Repurposing: Making several posts from one recording: clips from a long video, and versions in each platform’s shape and length.
- Collaboration: Making a video with another creator, so each audience meets the other.
- Community: Talking with viewers: replying to comments, pinning a question, posting updates.
Sources
- YouTube Help, Understand your YouTube video reach, Reach reports and traffic-source definitions
The traffic source types report shows you how your viewers found your content within YouTube and external sources.
- TikTok Newsroom, How TikTok recommends videos #ForYou, The For You feed
bringing a diversity of videos into your For You feed gives you additional opportunities to stumble upon new content
Use it on your project
teardown-apply: hold "Distribution" (distribution) from the teardown at https://teardownatlas.com/content-creation/ against my project
Paste it into a coding agent that has the teardown skills.
An AI agent wrote this map with the teardown skill. It can contain errors: check the sources before you rely on a part. About and legal