Process

Cold open

You might say: start in the action, teaser, no intro

Starting with a strong moment from inside the story, before any setup, logo or greeting. MrBeast’s guide says the first minute loses the most viewers, so plan it hardest.

What it does

Gives the viewer the reason to stay before you ask them for attention.

Ask

What is the most interesting moment, and can it come first?

Trouble

The video opens with “Hey guys, welcome back”, a logo or the backstory.

What to look for

1. No logo or greeting before the moment
2. The story already in action at the opening

Sources

1. Lex, in medias res, definition from Horace's Ars poeticaI stedet kan fortælleren med fordel ofte gå ind, hvor begivenhederne er i fuld gang.
2. MrBeast, How to Succeed in MrBeast Production, 5–8, circulated production guideStop telling people what they will be watching and start showing them.

Use it on your project

teardown-apply: hold "Cold open" (cold-open) from the teardown at https://teardownatlas.com/content-creation/ against my project

Paste it into a coding agent that has the teardown skills.

An AI agent wrote this map with the teardown skill. It can contain errors: check the sources before you rely on a part. About and legal